It all started four years ago when myself (18) and my brother (21) shared a love for sneakers and the hustle of the resale game. What began as flipping pairs from our bedrooms quickly turned into a growing business as we learned the ins and outs of the sneaker world.

But as we sold more, we noticed something that didn’t sit right: the crazy fees charged by third-party marketplaces. Sellers were losing a big chunk of their profit, and buyers were paying inflated prices. So, we decided to do something about it.

Our goal was simple — to build a platform that keeps sneakers authentic, accessible, and affordable. A place where sneakerheads, collectors, and everyday wearers can buy without paying the price of middlemen.

We started this journey with passion, fairness, and community in mind — and that’s what continues to drive us every step of the way.